Mark Ermatinger

Mark Ermatinger

  • Career Technologist
    Early adopter of (Computer Aided Drafting), installing and training businesses on how to ditch the drafting board for AutoCAD, self-taught programmer, and IT & Helpdesk department builder.

  • Distribution & Manufacturing Expertise
    25+ vendor relationships, channel strategy, leadership development, and business scaling in the
    Factory Automation space.

  • Creator & Connector
    Helps companies with AI-assisted decision-making, succession planning, sales strategy, and customer/employee training content creation.

  • Personal
    Married for 39 years with four adult married children. Resident of Florida with a splash of northern Michigan for the summers at the cottage.

  • Fun fact: Played for the world record on Atari Asteroids at the age of 15 (video on YouTube). More on my YouTube Channel

It all begins with an idea.

At NuWay Strategies, our network of professionals helps leaders see what’s possible—and then make it real. After decades of building and running companies in the automation and manufacturing space, I’ve learned that business growth comes from combining experience, technology, and a willingness to challenge old assumptions. That’s the heart of how we work: practical strategy, powered by modern tools, with the heart of a teacher.

My background ranges from hands-on technology and software development to leading sales teams, scaling a multi-location distributor, and serving as CEO before selling Industrial Control to MCE in 2023. I recently completed my term as President of AHTD, where I spent 14 years helping guide over 250 distributors and manufacturers across North America. Today, I put that knowledge to work for organizations looking to grow smarter with AI-assisted insights, better leadership alignment, and clear, actionable strategy.

NuWay exists for people who want to move forward—leaders ready for new thinking, better decisions, and real change. Whether it’s succession planning, business development, content creation, or solving complex challenges, I love doing things a NuWay and pushing the limits.

  • Founder & CEO, NuWay Strategies LLC
    Technology-based strategies to help leaders grow
    smarter with AI + experience.

  • Former CEO, Industrial Control
    Led growth in robotics, machine vision, and automation before selling to MCE in 2023.

  • Past President of AHTD (2024–2025)
    14 years on the Board; now supporting AHTD with strategic ASP membership research.

  • Founder of the Advanced Manufacturing Expo (2015-2025)
    10 years building this new Michigan Factory Automation show from scratch with more than 300 vendors and 5000 people with 8000 leads.

  • Chippewa Indian Heritage
    Member of the Sault Ste. Marie Tribe of Chippewa Indians.