Guiding automation forward—with people at the core.

NuWay Strategies LLC was founded in 2025 by Mark Ermatinger.

For over 26 years, I’ve been deeply embedded in the industrial automation world, leading and evolving Industrial Control (IC) alongside my brother Karl. What began as our parents’ 1975 family business became a source of high technology expertise for Michgan—shaping customer success and industry direction for decades.

🏭 My Journey at Industrial Control

• Built and scaled the family-run distributor through complex industry cycles and a global pandemic.

• Led technological modernization, implementing Microsoft cloud, cybersecurity upgrades, and a new Prophet 21 ERP—turning a 35‑year legacy system into a digital-first backbone.

• Executed a thoughtful transition, selling IC to Motion & Control Enterprises—setting the stage for sustainable growth through combined resources and new leadership (businesswire.com).

🎯 Leadership and Change in Action

• As President of AHTD, I’ve spent 26 years (14 years on the board of directors) shaping distributor‑supplier collaboration across high‑tech distribution—steering strategy at its 40‑year milestone (ahtd.org).

📅 Milestone Moments

• 50 years of IC supporting automation innovation (1975–2025).

• 10 years running the Advanced Manufacturing Expo in Grand Rapids—growing a humble open house into a global manufacturing summit.

• 40 years of commitment at AHTD—building community, education, and meaningful industry relationships.

🚀 What’s Next?

I’ve stepped away from IC to focus fully on founding my AI consulting venture. My mission: to help automation companies and teams work smarter—not harder. Whether it’s DISC‑driven team dynamics, AI‑driven workflow optimization, or brand & vision clarity, I deliver no-nonsense, results-first solutions tailored for industrial professionals—and without subscription fluff or complexity.

🤝 Why Work With Me

• Proven leadership: Decades of managing people, processes, change, and technology.

• Industry-grounded: Real-world experience in automation distribution, exhibitions, and association governance.

• Future-focused: Leveraging AI to reduce noise, boost clarity, and scale purposeful growth.

• No BS: Clear direction, defined goals, and honest conversations—built for ambitious teams.

🎯 Let’s Talk

I’m helping businesses like yours:

• Elevate team performance with DISC‑based communication and behavior tools.

• Automate workflows from meeting notes to contract reviews to data insights.

• Define brand and vision, grounded in customer intelligence and strategic clarity.

If you’re ready to build stronger teams and smarter systems, let’s connect.

Book a Discovery Call today!